The Bronx County population, the 27th largest county in the US, represents one of the largest, oldest, and most well-established concentrations of Hispanic/Latino individuals in the US. The Bronx is home to 644,705 Hispanic/Latino individuals, representing 48% of the 1.3 million Bronx residents (at the county level, the second highest percentage of Latinos anywhere east of the Mississippi River). Of the 5 boroughs of New York, the Bronx has the largest proportion of Hispanics/Latinos. Puerto Ricans are the most represented Hispanic/Latino subgroup in the Bronx (50%, n=319,240), followed by Dominican (21%, n=133,087) and Mexican (5%, n=34,377) individuals.

For recruiting, areas of the Bronx that have the highest Hispanic/Latino concentration and that are in closest proximity to the Bronx Field Center location(s) in the South and East Bronx are targeted. The map above highlights the specific recruiting areas for the Bronx. Areas in yellow represent the selected census tracts. (Click on the map to enlarge).